In 1992, the production of popcorn started in Oud-Beijerland under the name JIMMY’s. The goal was to produce a quality brand of popcorn, especially for movie lovers.
Investments were made in the market, in the machines and in the product innovation. In 1992, the product range consisted only of sweet or salty popcorn; today the choice is many times greater with flavors such as Tabasco, Chocolate, and Cheese. In 2006, the All Natural Popcorn was introduced: rich in healthy dietary fiber and completely allergen-free.