{"id":23097,"date":"2023-07-18T09:09:00","date_gmt":"2023-07-18T07:09:00","guid":{"rendered":"https:\/\/www.ecomwise.com\/?p=23097"},"modified":"2024-12-16T15:21:37","modified_gmt":"2024-12-16T14:21:37","slug":"8-succesfactoren-voor-b2b-webshops","status":"publish","type":"post","link":"https:\/\/www.ecomwise.com\/en\/8-succesfactoren-voor-b2b-webshops\/","title":{"rendered":"8 success factors for B2B webshops"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"23097\" class=\"elementor elementor-23097\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31b3397 e-flex e-con-boxed e-con e-parent\" data-id=\"31b3397\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03940a0 elementor-widget elementor-widget-text-editor\" data-id=\"03940a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Are you implementing a\u00a0<a href=\"https:\/\/www.ecomwise.com\/en\/expertise-gids-b2b-webshop\/\">B2B webstore<\/a>\u00a0Or do you want to know how to get more results from your B2B webshop as a wholesaler or manufacturer? We have identified 8 factors that have a major impact on whether your B2B webshop is going to be successful.<\/strong><\/p><p><strong>\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c3c0c64 e-flex e-con-boxed e-con e-parent\" data-id=\"c3c0c64\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a6f26a elementor-widget elementor-widget-text-editor\" data-id=\"5a6f26a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em><strong>1. Customer focus<\/strong><\/em><\/p><p>The main purpose of the B2B shop is to help business users do their work easily and quickly. Whether it's placing orders or looking up product information; by knowing your customer well, you know which functionalities your B2B shop should offer.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c421253 e-flex e-con-boxed e-con e-parent\" data-id=\"c421253\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5599ac7 elementor-widget elementor-widget-image\" data-id=\"5599ac7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1509\" height=\"1600\" src=\"https:\/\/www.ecomwise.com\/wp-content\/uploads\/2024\/11\/b2b-e-commerce-strategie-model.jpg\" class=\"attachment-full size-full wp-image-23107\" alt=\"\" srcset=\"https:\/\/www.ecomwise.com\/wp-content\/uploads\/2024\/11\/b2b-e-commerce-strategie-model.jpg 1509w, https:\/\/www.ecomwise.com\/wp-content\/uploads\/2024\/11\/b2b-e-commerce-strategie-model-283x300.jpg 283w, https:\/\/www.ecomwise.com\/wp-content\/uploads\/2024\/11\/b2b-e-commerce-strategie-model-966x1024.jpg 966w, https:\/\/www.ecomwise.com\/wp-content\/uploads\/2024\/11\/b2b-e-commerce-strategie-model-768x814.jpg 768w, https:\/\/www.ecomwise.com\/wp-content\/uploads\/2024\/11\/b2b-e-commerce-strategie-model-1449x1536.jpg 1449w, https:\/\/www.ecomwise.com\/wp-content\/uploads\/2024\/11\/b2b-e-commerce-strategie-model-11x12.jpg 11w\" sizes=\"(max-width: 1509px) 100vw, 1509px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fdbed80 e-flex e-con-boxed e-con e-parent\" data-id=\"fdbed80\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d6ffdd2 elementor-widget elementor-widget-text-editor\" data-id=\"d6ffdd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><p><em><strong>\u00a0<\/strong><\/em><\/p><p><em><strong>2. E-commerce strategy<br \/><\/strong><\/em><br \/>Make sure there is a clear strategy in the organisation on how e-commerce will contribute to the business objectives and how best to use online channels.<\/p><p><em><strong>3. Knowledge in the organisation<\/strong><\/em><\/p><p>Is there enough knowledge in the organisation to execute the e-commerce strategy? Building a good e-commerce team lays the foundation for achieving the objectives.<\/p><p><em><strong>4. B2B e-commerce platform<\/strong><\/em><br \/>Which b2b e-commerce software is being used, and is the software capable of catering to future requirements? A flexible b2b platform such as\u00a0<a href=\"https:\/\/www.ecomwise.com\/en\/magento-2-vs-shopware-6\/\">Magento 2 or Shopware 6<\/a>\u00a0is important to respond well to opportunities and change.<\/p><p><em><strong>5. Clear and complete product information<\/strong><\/em><\/p><p>If you want to adequately inform business users, the product information must be in good order. In addition, product information helps attract new business visitors and customers.<\/p><p><em><strong>6. Optimal user experience<\/strong><\/em><\/p><p>Optimise the business customer's user experience. Successful <a href=\"https:\/\/www.ecomwise.com\/en\/b2b-webshop\/\">B2B webshops<\/a> are able to deliver an online ordering experience at least as good or usually better than offline ordering options.<\/p><p><strong><em>7. Automated e-commerce process<\/em><\/strong><\/p><p>A well automated e-commerce process reduces the risk of errors and little time is spent on inefficient manual activities.<\/p><p><em><strong>8. Successfully leveraging e-commerce data<\/strong><\/em><\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Caveat; font-size: var( --e-global-typography-text-font-size ); font-style: var( --e-global-typography-text-font-style ); font-weight: var( --e-global-typography-text-font-weight ); letter-spacing: var( --e-global-typography-text-letter-spacing ); text-transform: var( --e-global-typography-text-text-transform ); text-align: var(--text-align); background-color: var( --e-global-color-c696dce );\">Deploy data to offer customers an even better and more personalised experience but also to provide insight into KPIs of how well the\u00a0<\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Caveat; font-size: var( --e-global-typography-text-font-size ); font-style: var( --e-global-typography-text-font-style ); letter-spacing: var( --e-global-typography-text-letter-spacing ); text-transform: var( --e-global-typography-text-text-transform ); text-align: var(--text-align); background-color: var( --e-global-color-c696dce );\">business webshop<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Caveat; font-size: var( --e-global-typography-text-font-size ); font-style: var( --e-global-typography-text-font-style ); font-weight: var( --e-global-typography-text-font-weight ); letter-spacing: var( --e-global-typography-text-letter-spacing ); text-transform: var( --e-global-typography-text-text-transform ); text-align: var(--text-align); background-color: var( --e-global-color-c696dce );\">\u00a0it does.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f49263 e-flex e-con-boxed e-con e-parent\" data-id=\"3f49263\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a5ab794 elementor-widget elementor-widget-spacer\" data-id=\"a5ab794\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Ben je bezig met de implementatie van een\u00a0B2B webshop\u00a0of wil je weten hoe je als groothandel of fabrikant meer resultaat kan halen uit je B2B webwinkel? Wij hebben 8 factoren ge\u00efdentificeerd die een grote invloed hebben of je B2B webshop succesvol gaat zijn. \u00a0 1. Klantfocus Het voornaamste doel van de B2B shop is om [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23090,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"8 succesfactoren voor B2B webshops - Ecomwise","_seopress_titles_desc":"Wij hebben 8 factoren ge\u00efdentificeerd die een grote invloed hebben of je B2B webshop succesvol gaat zijn. Lees het volledige artikel.","_seopress_robots_index":"","inline_featured_image":false,"footnotes":""},"categories":[54,31],"tags":[],"class_list":["post-23097","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data","category-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ecomwise.com\/en\/wp-json\/wp\/v2\/posts\/23097","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecomwise.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecomwise.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecomwise.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecomwise.com\/en\/wp-json\/wp\/v2\/comments?post=23097"}],"version-history":[{"count":3,"href":"https:\/\/www.ecomwise.com\/en\/wp-json\/wp\/v2\/posts\/23097\/revisions"}],"predecessor-version":[{"id":24039,"href":"https:\/\/www.ecomwise.com\/en\/wp-json\/wp\/v2\/posts\/23097\/revisions\/24039"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecomwise.com\/en\/wp-json\/wp\/v2\/media\/23090"}],"wp:attachment":[{"href":"https:\/\/www.ecomwise.com\/en\/wp-json\/wp\/v2\/media?parent=23097"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecomwise.com\/en\/wp-json\/wp\/v2\/categories?post=23097"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecomwise.com\/en\/wp-json\/wp\/v2\/tags?post=23097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}