{"id":49670,"date":"2025-12-19T09:14:17","date_gmt":"2025-12-19T08:14:17","guid":{"rendered":"https:\/\/www.ecomwise.com\/?p=49670"},"modified":"2026-01-26T15:17:43","modified_gmt":"2026-01-26T14:17:43","slug":"benel","status":"publish","type":"post","link":"https:\/\/www.ecomwise.com\/en\/benel\/","title":{"rendered":"Benel"},"content":{"rendered":"
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\u00a0<\/div>

About Benel<\/strong><\/h1>
\u00a0<\/div>
Benel<\/a> has been a trusted name in the world of photo, video and optical equipment for more than 30 years. As an importer and wholesaler, the company connects brands such as Falcon Eyes and Vortex with an extensive network of European dealers and subject specialists. From this central role in the chain, Benel supplies both professional retailers and consumers via affiliated<\/b><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"benel\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

- December 2025<\/strong><\/em><\/p>

A brand new Hyv\u00e4 environment for an outdated webshop<\/b><\/h1>

\u00a0<\/b><\/h2>

The challenge<\/b><\/h2>

For years, Benel had been working with an outdated customised webshop that no longer matched their growth ambitions and the changing demands of their customers. The company needed a future-proof ecommerce architecture that supports international growth and optimally serves both business and residential customers.<\/span><\/p>

This involved a second challenge: product data management. Within Benel's range of technically detailed products, keeping product information up to date was complex and time-consuming.<\/span>\u00a0<\/b><\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"benel\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The solution<\/b><\/h2>

For Benel, Ecomwise realised a<\/span> Magento webshop<\/a> based on the <\/span>Hyv\u00e4<\/a> template and Hyv\u00e4 Checkout. This created a modern platform with a fast and user-friendly experience for both consumers and business customers.<\/span><\/p>