About JIMMY's Products BV
Since 1992, JIMMY'S® the specialist in popcorn of the highest quality. What started in Oud-Beijerland with a passion for the ultimate snack experience for film lovers has grown into a leading international brand, operating in more than 30 countries.
As a modern family business, JIMMY's combines craftsmanship with a strong focus on innovation and sustainability. From their state-of-the-art production location in Ridderkerk, the company is fully committed to a sustainable future, with the ambition to produce completely CO2 neutral. Whether for cinemas, retail or the business market, JIMMY's sets the standard in the world of popcorn.
The issue
For over 10 years, Ecomwise has been the proud digital partner of JIMMY's Popcorn. At the heart of our partnership? Realising a scalable e-commerce architecture that optimally serves three diverse core markets:
- Wholesale market: Advanced solutions for international cinema chains (such as Pathé) in Europe, including OCI links and customer-specific order lists.
- Corporate market (B2B): An efficient portal for theme parks and corporate buyers, focusing on ordering convenience and speed.
- Consumer market (D2C): A modern webshop (www.popcorn.nl) where movie lovers can directly order their favourite snacks.
The result: A future-proof e-commerce landscape
Migration to Magento 2
2022 saw the successful transition from Magento 1 to Magento 2. Here, a segmented approach was taken where each customer group was given its own optimised environment. A shielded portal with customer-specific assortments was built for cinemas, while the consumer market was served with a completely revamped D2C platform.
ERP integration with Microsoft Business Central
A crucial step in professionalisation took place in 2023 with the move to Microsoft Dynamics 365 Business Central. Thanks to the proven Ecomwise integration between Magento and Business Central, orders,prices stocks and customer data are synchronised. This minimises manual operations and increases operational efficiency.
Further digitalisation (2024 - 2025)
Collaboration continues to evolve. In 2024 and 2025, automation deepened further with the implementation of OCI Punchout. This allows large cinema chains to place orders directly from their own procurement system into JIMMY's webshop, ensuring future-proof chain integration.
Our solutions in this case:
- Magento B2B Portal: For shielded business ordering environments.
- Magento D2C Webshop: For direct consumer sales (popcorn.co.uk).
- OCI Punchout: For seamless procurement links with wholesale customers.
- ERP Integration: Ecomwise interfacing with Microsoft Dynamics 365 Business Central.
- Logistics Integration: Linking with Sendcloud for efficient shipping.
- Payment Provider: Integration with Mollie for a smooth checkout process.
- Hosting on the Hypernode platform
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