What is server-side tagging and why is it important for your webshop?

For the success of your B2B webshop, accurate and complete data is essential. Server-side tagging plays an important role in this by optimising the way data is collected and processed. But what exactly is server-side tagging and why is it so important for your B2B shop? In this article, we dive deeper [...]

Successful email marketing strategies for B2B web shops: from abandoned cart to newsletters

E-mail marketing is a powerful tool where you as a B2B webshop can increase your sales and strengthen customer relations. With the right e-mail marketing strategies, you as a company can not only serve your current customer base better, but also exploit new opportunities. From abandoned cart emails that recover lost sales, to strategically deploying newsletters that [...]

B2B webshop: open versus closed

In the business market, we see 3 variants recurring how companies set up their B2B webshop. The choice often depends on various factors such as the type of customer and the market in which the company operates. In this blog, we will discuss the three variants we often come across in practice and look at the pros and [...]

7 Automated emails that will increase your sales today

Automatic emails are a fantastic opportunity to increase your sales without anyone having to do anything all the time. Many email software already has these features in the package. Think of parties such as Mailchimp, Klaviyo and Activecampaign. Here, you can predetermine, based on certain conditions, which emails will be sent to which target group [...].

Fast and efficient ordering processes in B2B webshops

In the B2b market, the purchasing process for customers is an integral part of daily operations. To ensure an optimal customer experience, it is crucial for them that the ordering process is fast and efficient. In this blog, we will take a closer look at the functionalities within a B2B webshop that contribute to a fast and [...]

10 tips for getting your customers to use your B2B portal

What does "onboarding" mean in a B2B webshop? The onboarding process ensures that your customers are introduced to your (renewed) B2B webshop or B2B portal. Because business customers often have several options for ordering, it is important to let them properly experience the benefits of ordering online. One of the [...]

5 advantages of a customer portal for wholesalers and manufacturers

A customer portal is an important part of modern customer service and support. They provide customers with a secure and convenient way to access information and submit feedback and requests. Here are five of the key benefits of a customer portal that we encounter in practice with wholesalers and manufacturers: Increased [...]

8 success factors for B2B webshops

Are you in the process of implementing a B2B webshop or do you want to know how you, as a wholesaler or manufacturer, can get more results from your B2B webshop? We have identified 8 factors that have a major impact on whether your B2B webshop is going to be successful. 1. Customer focus The main purpose of the B2B shop is to [...]

How to easily set up an automated email in Mailchimp

Immediately send automated e-mails via Mailchimp If someone signs up for your newsletter, it is of course the perfect opportunity to leave a good impression right away. You can do this, for instance, by sending a welcome e-mail introducing your organisation, thanking them for subscribing or offering a special discount code [...].

Online marketing trends in 2022

As a result of the current pandemic, digitalisation has accelerated. To stay ahead of competition, it is essential to be distinctive online. Personalisation and omnichannel appear to be seen as the most important trends for 2022 by a majority of e-commerce companies. Listed below are some trends for you. Personalisation And [...]