Shopware

The user-friendly e-commerce platform.

Realise your growth ambitions

With the power of Shopware

As an e-commerce administrator, you are always looking for the best tools and platforms to grow your business. Shopware is one of the most versatile and robust e-commerce platforms out there. At Ecomwise, your Shopware agency, we offer tailor-made Shopware solutions that perfectly fit the needs of your business. Whether you are a Shopware shop to be built or want to optimise an existing Shopware webshop, we will help you get the most out of your online shop.

What can Shopware do?

Shopware is an open-source e-commerce platform that helps companies build and manage their online shops. Designed for both small and large businesses, the platform offers extensive options for customisation, integrations and automations. Its user-friendly management interface and powerful technical architecture make it an excellent choice for businesses looking to grow and provide a seamless shopping experience for their customers.

Shopware vs Magento:
What is the best choice for your webshop?

At Ecomwise, we understand that choosing between different e-commerce platforms can be a tricky one. Many entrepreneurs ask the question: Magento vs Shopware, what is the best choice for my webshop? Both platforms are powerful and versatile, but there are some key differences:

Shopware

More user-friendly for administrators: Shopware is known for its intuitive and uncluttered back-end, allowing you to get up and running faster without in-depth technical knowledge. Magento often requires a steeper learning curve and relies more on developers, even for simple customisations. For B2B companies without a large in-house IT team, this is a significant difference. In Shopware, you can easily manage products, edit content and view customer data without frustration. This makes day-to-day management more efficient and reduces reliance on external parties.
Shopware B2B components: simplicity, speed and flexibility: Unlike Magento, where many B2B functionalities are only available in the more expensive Commerce edition, Shopware already provides a strong foundation for B2B websites by default. Think of customer groups with specific price lists, product-level access restrictions and support for multi-user company accounts. These functionalities can be used immediately, without heavy customisation or high licence fees. Shopware focuses on simplicity and ease of use, allowing you to move faster and be less dependent on developers. For many B2B companies looking to digitise efficiently without a technically complex process, Shopware is a scalable and accessible solution.
Modern, API-first architecture: Shopware is built from the ground up as an API-first platform, making it ideal for interfacing with external systems such as ERP, PIM or CRM. Magento also offers integration capabilities, but is more complex and often slower in performance. Shopware makes it easier to work headless or operate multiple channels from a single system. For B2B companies that need automation and scalable integrations, Shopware offers a more stable and future-proof foundation. Moreover, its modular structure ensures that you can respond quickly to changes in your business process or customer requirements.

Magento

Extremely powerful and suitable for complex customisation: Magento has traditionally been the platform of choice for companies with complex processes and customisation needs. Whereas Shopware is more focused on standard solutions, Magento excels in flexibility and technical depth. You can digitise or automate almost any business process, as long as you have the right development capacity. Especially for large B2B websites with unique pricing structures, workflows or integrations, Magento is the choice. The platform gives you complete freedom to build exactly what you need.
Magento + Hyvä: maximum performance and customisation freedom: Hyvä Commerce brings a modern, lightning-fast frontend to Magento, solving one of the biggest pain points: load time and development complexity of the standard Magento themes. For B2B websites, this means a faster user experience, higher conversion and lower front-end development costs. At the same time, you retain all the power of Magento on the back-end: customisation, complex pricing rules, customer segmentation and order flows. This combination makes Magento with Hyvä ideal for ambitious B2B companies looking for performance and flexibility. You get the best of both worlds: enterprise functionality with a modern, fast interface.
Large ecosystem and global community: Magento has a huge ecosystem of developers, extensions and partners around the world. This means that expertise is always available - from specialised agencies to plug-ins for almost every conceivable application. Although Shopware is growing strongly, its community is even smaller and less internationally oriented. For companies with international ambitions or complex expansion plans, Magento's global support is a plus. You benefit from years of development, proven stability and a mature infrastructure.

Why choose Shopware? The benefits:

There are several reasons why companies worldwide choose Shopware. At Ecomwise we'd love to help you discover why Shopware is the best choice for your webshop. Here are the three biggest advantages of Shopware:

User-friendly management panel

Shopware's management panel is designed to simplify business processes, even for users with no technical background. This enables B2B websites to operate quickly and efficiently, saving time and resources.

Interoperable with other systems

Shopware offers powerful integration capabilities that enable interfacing with business systems such as ERP, CRM and accounting software. This ensures a seamless data flow between your shop and other important business systems.

Flexible and expandable

Shopware offers the flexibility needed for B2B websites looking to optimise and expand their processes. Whether you want to add new functionalities or scale the platform, Shopware provides the right foundation for growth.

Our Shopware services

At Ecomwise, we are experts in developing customised Shopware websites that perfectly fit the needs of your business. Whether you have a Shopware shop to be built or are looking for support in migrating your current webshop to Shopware, we offer full support. Our services include:

Consultation and strategy: We help you determine the best approach for your webshop, from design to functionality and marketing strategies.
Shopware development: From building your Shopware webshop to implementing customised functionalities and integrations, we make sure your webshop meets your specific requirements.
SEO and conversion optimisation: We make sure your Shopware webshop is easily findable in search engines and optimised for conversions.
Maintenance and support: After the launch of your webshop, we offer ongoing support and maintenance to ensure that your webshop continues to function optimally.

Why choose Ecomwise as your Shopware agency?

As Shopware agency we offer more than just technical expertise. We understand the unique challenges of e-commerce businesses and work closely with you to provide solutions that add real value. We always put our customers' needs first and make sure your webshop is not only technically strong, but also commercially successful.

With our years of experience in the e-commerce world and our extensive portfolio of successful Shopware projects, we can provide the right solution for your business, whether you are a start-up or an established company looking to revamp its webshop.