Email marketing: why this channel remains indispensable for B2B e-commerce

Email has been underestimated for years, and yet it remains one of the most profitable marketing channels in existence. At Ecomwise, we see this every day with our clients: from consumer brands boosting their turnover with a well-timed newsletter, to wholesalers keeping their buyers engaged via email between orders. In […]

Generative Engine Optimisation (GEO) for Magento 2

The way consumers search and discover products online is drastically changing. While traditional search engines like Google were the dominant source of organic traffic for years, we are now seeing a rapid rise of AI-driven search experiences. ChatGPT, Claude, Perplexity, and Google's AI Overviews are increasingly being used by consumers to get product recommendations, compare prices, and [...]

Shopware SCD 2026: The Most Important AI & B2B Updates

Spring is well and truly underway. This is traditionally the period in which large tech companies present their plans for the year. Google has the I/O conference, Apple organises WWDC, and within the e-commerce sector, we're all looking towards the Shopware Community Day (SCD). At this moment, the world of e-commerce and software development is completely [..]

The EU AI Act in B2B e-commerce: what's changing for wholesalers & manufacturers

The EU AI Act came into effect on 1 August 2024 and has been applied in phases since then. The ban on AI applications with an unacceptable risk has applied since February 2025, and the rules for general AI models and oversight since August 2025. The most stringent requirements, for high-risk AI systems, will only come into force […]

Is your e-commerce platform ready for NIS2? Protect your B2B webshop with Sansec.

The world of e-commerce security is changing rapidly. Where a firewall and regular updates used to be standard, the new European NIS2 directive now forces webshops to take a proactive stance. For companies with an e-commerce platform, this is no longer optional advice, but a legal necessity. In this blog, we explain how cooperation […]

The highlights of Hyvä Commerce 1.2

The latest update from Hyvä Commerce was released on 16th March. Version 1.2 focuses on a better user experience for the webshop owner and automatic performance improvements. The main benefits include improved insight into your business results and faster loading times for your shop without any additional manual work. What is Hyvä Commerce again? Hyvä Commerce is a […]

How do you determine the TCO (total cost of ownership) of an e-commerce platform?

When starting an e-commerce platform selection process, we often see too much focus on the initial implementation costs, not giving a complete picture of the total costs over the next 3-5 years. A quote for building a new webshop is just the initial investment. Although the amount for [...]

4 trends in B2B e-commerce in 2026 and how we deploy them at Ecomwise.

The world of B2B e-commerce is developing at lightning speed. Where just a few years ago we were talking about the digitisation of sales processes, we now see a market that has already reached a size of over $$2 trillion* in Europe last year 2025. With this, the B2B sector continues to far exceed the B2C market in volume, driven by a constant [...]

From iDEAL to Wero: What does this transition mean for your webshop?

For years, iDEAL has been the standard for online payments in the Netherlands. Yet a big change is about to take place: iDEAL is to be absorbed into the European payment platform Wero. What exactly does this transition entail, when will it happen and what do you, as a merchant, need to arrange practically? Why the switch to Wero? The transition to Wero [...]

How we deploy no-code tools for our customers and internal processes

These days, you read a lot about N8N.io and Make.com combined with AI sphere. Everyone seems to have found it now, but before AI became a trend, N8N and Make were already renowned online tools for automating processes. In this blog, you will read what N8N and Make are, and how we deploy them. What are [...]