Product information management (PIM).

Manage all your product data in one system.

Optimise your product information

with a good PIM system

With a PIM (Product Information Management) system, you can collect, enrich and distribute your product data. By centralising product information, you can respond faster to market changes, improve customer experience and above all: work more efficiently.

What does a PIM system do?

A product information management (PIM) system is a central software solution that allows you to manage, enrich and distribute all product information in one place. This includes product descriptions, specifications, images, videos, prices and more. This provides a ‘single source of truth’: one reliable, up-to-date source for all product data. A good PIM prevents errors, speeds up time-to-market and improves the customer experience by making consistent and complete product information available across all sales channels.

Why a good PIM system is more important than ever.

A well-designed PIM system is now more important than ever because it not only increases efficiency and data quality, but also directly contributes to the online visibility and findability of your products. By managing consistent, rich and structured product information in a PIM, you significantly improve the SEO of your product pages. This makes it easier for search engines such as Google (and LLMs, such as ChatGPT!) to correctly index your products and rank higher in search results.

In addition, a good PIM system helps optimise advertising campaigns, for example in Google Ads. Relevant, complete and up-to-date product data leads to better product feeds used in Google Shopping and other ad formats. This results in more targeted and qualitative ads, a higher click rate (CTR) and ultimately more conversions. In short, a strong PIM system is crucial for effective marketing and sales performance.

PIM in B2B e-commerce

In B2B e-commerce, product information is often complex and voluminous. Here, a PIM system acts as the backbone for data quality and uniformity. It centralises data from ERP, CRM and other systems and ensures fast, consistent updates across all channels. This makes it possible to offer personalised content, perfectly adapted to different market segments and regions, which is crucial for building and maintaining long-term business relationships.

Ergonode

Ergonode is an open source PIM system targeting retail and B2B markets. It collects, validates and synchronises product data from various sources, such as web shops, ERP and CRM systems. Popular functionalities include product data design with unlimited features, easy mass editing via Excel-like interfaces, flexible column configuration with drag & drop and advanced product filters. Ecomwise is a proud partner of Ergonode and will help you with implementation and optimisation.

Akeneo

Akeneo is a globally recognised PIM platform that offers comprehensive functions for collecting, enriching and distributing product information. It is distinguished by strong integrations with other e-commerce and enterprise systems, and an ecosystem of certified partners. Ecomwise also partners with Akeneo and supports you in the successful implementation and optimisation of your PIM environment.

How Ecomwise can help make the best choice

Selecting the right PIM system is a strategic decision that will have an impact for the next five to seven years. We at Ecomwise advise thoroughly on your organisation's needs, desired functionalities, integrations and budget. Together, we determine which solution best suits your growth plan and technological ecosystem. We guide the process from selection, implementation to training, so that you are guaranteed an optimal return on your investment.

Our implementation approach

To successfully implement a PIM system, we follow a structured and proven approach that ensures that your PIM system best suits the needs of your organisation and your customers. Our approach consists of five core phases:

Discovery

Defining together the objectives, set-up and links of your PIM system.

Implementation

Through training sessions, we set up the system together.

Integrations & data migration

We make sure your PIM system is linked to your other business systems and help migrate existing product data to the PIM system.

Go live

The moment the PIM system is ready, we make the switch the product environments.

Optimisation and support

After the Go live, we are of course available for questions and support.

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Ready for the next step with PIM?

With a good PIM system, you keep all your product information clear, complete and consistent, so that your B2B webshop performs optimally. No more loose Excel sheets or double entries, just one central source for all your product data.

From import and export to workflows and AI-assisted enrichment, discover how to save time and avoid errors. See how processes run automatically and your catalogue grows easily with new products and channels.

Schedule a personal demo and experience how we future-proof your product data. Enter your details and one of our implementation specialists will contact you immediately to go through everything.

Broaden your knowledge

🧠 Want to know more about PIM systems?

In our PIM guide, we are happy to explain exactly what it is, what it does and why it is so important to keep your product information up-to-date and managed.

FAQ

What does a PIM system cost on average?

Costs vary widely, depending on functionality, scale and implementation. On average, you can expect an investment for five to seven years, including subscriptions and consultancy.

How long does a PIM implementation take?

Typically 1 to 3 months, depending on the complexity of your data and integrations.

Can PIM automatically import product data?

Yes, modern PIM systems offer flexible import options, including API links and Excel imports.

How does AI help my PIM system?

AI automates classification, fills in missing product features and analyses customer feedback for better data quality and insights.

What is the difference between Ergonode and Akeneo?

Ergonode is an open source solution with strong focus on flexibility and customisation. Akeneo is an industry leader with extensive integrations and a robust ecosystem of partners.

Does a PIM also help with online advertising?

Yes, a PIM provides accurate and up-to-date product feeds that you can use in Google Shopping and other advertising channels, making your ads more relevant and performing better.

How does a PIM system contribute to better search engine findability?

With a well-designed PIM, you ensure consistent, rich and structured product data, which helps search engines find and display your products better.