The Agentic Commerce Protocol

OpenAI has teamed up with Stripe to launch the Agentic Commerce Protocol (ACP). A new development that could fundamentally change the way customers shop online. Through the ‘Instant Checkout’ feature, users can buy products directly in ChatGPT, without leaving chat and without any extra steps. Important to know: Instant Checkout is currently only active [...]

The 3 most important functionalities for your B2B customer portal

A B2B webshop can be made as elaborate as you want. The sky is the limit. However, as B2B e-commerce experts, we regularly see a number of functionalities that make the difference. In this blog, we explain the most important functionalities that can enrich your B2B customer portal and really add value to your customers. [...]

From Figma to frontend: this is how to streamline your B2B webshop with Design Tokens

Design tokens are increasingly used in the design and development of digital products such as web shops and websites. But what exactly are design tokens? And why are they so valuable, especially in larger, complex projects? What are design tokens? Design tokens are standardised variables that define design features such as colours (primary-color), fonts (heading-font) and margins (spacing-small). [...]

ETIM and 2BA: The key to standardised product data in the engineering sector

Managing product data for technical products can be a complex challenge, especially when you are dealing with thousands of different items, each with their own specifications. Fortunately, there is an international standard that simplifies this challenge considerably: ETIM. In this blog, we explain exactly what ETIM means, how it relates to 2BA, [...]

Why more and more B2B websites are choosing OCI or cXML PunchOut

PunchOut is a common term in B2B e-commerce. The technology may sound complex, but it is increasingly a requirement of business customers. PunchOut is used to link purchasing systems (procurement software) to webshops, making it easier for buyers to order within their own systems. In this blog, we explain what it is, what variants there are [...]

Hyvä Commerce: a first impression from practice

During MeetMagento NL in November 2024, Hyvä Commerce was announced. Recently, the product has been available in early access. Developed by the team behind the Hyvä theme, Hyvä Commerce is positioned as a logical next step within the Magento landscape. In this post, I share what exactly it is, how it compares to existing [...]

Shopware 6.7 is here: ready for the European Accessibility Act and faster than ever

On 21 May 2025, Shopware will introduce version 6.7, a release that is much more than just a technical update. The latest version helps future-proof your B2B webshop with improved accessibility, better performance and a more modern development experience. In this article, we list the main innovations for you and explain what [...]

What the new ChatGPT Shopping feature means for B2B E-commerce

The way people search and buy online is changing at lightning speed. And the latest update to OpenAI's ChatGPT confirms this more than ever. Where AI previously served mainly as a chatbot or assistant, it has now become a full-fledged product search engine, with intelligent recommendations and real-time shopping data. This presents huge opportunities as well as challenges for B2B e-commerce companies. [...]

What is a Digital Product Passport (DPP) and why should you use it now as a B2B webshop?

Sustainability and transparency are becoming increasingly important within Europe - and this is reflected in legislation. From 2026, the Digital Product Passport (DPP) will become mandatory for certain sectors from the European Union. The intention? Provide insight into the origin, composition and impact of products across the chain. In this blog, we explain [...]

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